CRAFT REPUBLIC

New Business Initiative

Challenge

  • Revamp product and branding concept for a new venture in Downtown L.A.’s “Restaurant Row”, being created by a new hospitality partnership.

  • Contribute to the turnaround of a failed initial fundraise, which in six months had generated $75k against a $750k target.

  • Drive new limited partnerships as part of a new fundraising effort.

Solution

  • Joined the partnership and revamped the business and branding concepts.

  • Eliminated the costliest aspects of the original concept that yielded the least ROI.

  • Devised a new business and branding concept leveraging the exploding popularity of American craft beers.

  • Redesigned and rewrote the Prospectus used to solicit Limited Partners/funding.

Result 

  • The second fundraising round reached our $750k target in only 90 days, with an additional $400k in funding offered.